👇🏼✨Why Instagram Saves Are Super Important
We’ve all seen Instagram starting to remove likes… so now the “success” of static posts metrics that are valued by brands // companies will most likely be turning toward “saves” or bookmarks of your posts.
Saves are an important factor for how the Instagram algorithm functions — AKA the more saves you get on a post, the more people it will be shown to in feed. 📱
FYI — the algorithm uses 7 factors to rank a post in the Instagram feed, and one of those is saves.
It calculates the number of saves on a post and see’s that as quality content — so when people save your post it indicates to Instagram that it’s high quality content so it pushes it to more people (which is great). ➡️🤓
Look at the posts that get the most saves on your profile — it helps you understand what your audience is most connected with.
Try giving your audience tips, tricks, happy hours, how-to’s, fun facts, long captions, just helpful shit people can use.💡
#InstagramSaves #InstagramMarketing