- Chynna Ratner
Why Instagram Saves Are Super Important
đđźâ¨Why Instagram Saves Are Super Important
Weâve all seen Instagram starting to remove likes⌠so now the âsuccessâ of static posts metrics that are valued by brands // companies will most likely be turning toward âsavesâ or bookmarks of your posts.
Saves are an important factor for how the Instagram algorithm functions â AKA the more saves you get on a post, the more people it will be shown to in feed. đą
FYI â the algorithm uses 7 factors to rank a post in the Instagram feed, and one of those is saves.
It calculates the number of saves on a post and seeâs that as quality content â so when people save your post it indicates to Instagram that itâs high quality content so it pushes it to more people (which is great). âĄď¸đ¤
Look at the posts that get the most saves on your profile â it helps you understand what your audience is most connected with.
Try giving your audience tips, tricks, happy hours, how-toâs, fun facts, long captions, just helpful shit people can use.đĄ
#InstagramSaves #InstagramMarketing